Ohms wanted to add B2B features to their D2C app.
Ohms was planning on launching features that allowed wellness or fitness studios to use their app’s breathwork capabilities in instructor-led sessions. Before building these features, Ohms wanted to test if this change to their business model would be profitable.
They used Kin to validate their value proposition.
They used Kin to validate versions of their value proposition.Ohms ran different Ads, each with unique messaging, to appeal to both wellness and fitness studios. This allowed them to test if their offering resonated with each audience, which acted as a proxy for what could become their B2B value proposition.
Ohms saved 40% of its development budget.
Using Kin’s Ad scoring system, customized to their business goals and audience, Ohms very quickly found that these Ads were not getting high engagement compared to other Ads they had run. The realization that the potential revenue would not be high enough to warrant building these features saved them 40% of their development budget that year.
